YOUR BRAND GUIDELINES ARE A PDF. PERPLEXITY BUILT TOOLS INSTEAD
Perplexity's design team used AI to build its own brand tools. Here's why the guidelines PDF is on the way out, and how designers can build their tools too.
SHIT IN, SHIT OUT: WHY DESIGNERS KEEP GETTING AVERAGE AI RESULTS
Most graphic designers use AI now, and the work still looks generic. It's not the tool. It's no time and no system. Here's the fix, plus a free template.
THE REAL REASON DESIGNERS HIDE AI FROM THEIR CLIENTS
58% of creatives use AI on client work without telling the client. The reason isn't ethics, it's the invoice. What the 2026 data says and how to fix it.
WHY EVERY DESIGNER NEEDS AN AI CLAUSE IN THEIR CONTRACTS (FREE TEMPLATE)
Hey Studio's Veronica Fuerte wrote an AI clause into their client contracts. Zero pushback so far. Here's the working-studio precedent for protecting your practice, plus a free paste-ready template you can adapt.
HEY STUDIO’S VERONICA FUERTE: THE DESIGNER WHO PUT AI IN HER CONTRACT
For two years, Hey Studio has been quietly building one of the smartest AI workflows in design. Veronica Fuerte joins us live on June 17 to share how. From prototyping in AI to writing AI clauses into client contracts.
IF DESIGNERS WON’T MEASURE EFFECTIVENESS, AI WILL
If designers won't measure effectiveness, AI will. Learn what design effectiveness means, how to build it into your brief, and why it matters more than ever.
YOUR STUDIO ISN’T LOSING TO AI. IT’S LOSING TO ITSELF
WPP and Landor are building AI brand systems. Most boutique studios are still debating image generators. Here's what creative agencies should actually be building — and why it matters now.