AI branding masterclass

Bring Brands to life with AI — Directed by you, not the algorithm

An 11-week creative-first course to master branding with AI tools like MidJourney, Perplexity, ChatGPT, Claude & Figma Weave — designed for creatives who want to stay ahead of the curve and build brands that move.

Dani House of gAi Testimonial

Dani Hunt — Neverland Studio

Finally — an AI course designed to support and enhance the real (human) creative process.

Built for designers with strong creative instincts who are excited by the future of design and AI. Strategic, personalised, current (and evolving), and immediately applicable. This course took me from AI-fear to AI-fluent — fast.

Why choose the Ai branding masterclass?

AI is already transforming the creative industry. But it’s not here to replace you — it’s here to supercharge your creativity. The creatives who learn to collaborate with AI will lead the next era of branding. The ones who don’t… will be left behind.

That’s why we created this masterclass — to help designers, freelancers, creatives & founders harness AI as a creative partner, not a threat.

Taught by Anthony Wood — Founder of House of gAi, Creative Director, and former CEO of Shillington Education, with over 20 years of creative industry experience in Sydney, London and New York. Our AI for Branding Masterclass is designed specifically for seasoned creatives, designers, and business owners who want to harness the power of AI while keeping human ingenuity at the heart of their work.

Want to understand how this course compares to other AI design programs? Check out our AI course comparison guide.

What you’ll learn.

AI is changing the way brands are built — but creativity is still at the heart of it. In the AI branding masterclass, you’ll learn how to integrate powerful AI tools into every stage of the branding process. You’ll discover how to use AI to work faster and smarter, without losing your creative voice.

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  • Refine your skills from research to strategy to concept execution — and learn exactly how to collaborate with AI tools at every stage.

  • Use AI to brainstorm, research, develop concepts, refine messaging & design stunning visuals — without losing your unique human touch.

  • You’ll leave with a complete, portfolio-ready brand project — created with the help of AI.

  • Learn how to use AI tools effectively for every part of branding:

    • Market research & insights (ChatGPT & Perplexity)

    • Brand strategy & positioning

    • Visual identity development (MidJourney & Weavy)

    • Campaign rollout & motion content (Weavy)

  • Your storytelling, strategy & design thinking will always be irreplaceable — learn how to use AI as a tool, while keeping your creative voice at the center.

  • Navigate ethical use of AI in branding, including copyright, intellectual property & creative responsibility.

AI Branding Masterclass Course
AI Branding Masterclass Course
AI Course for Graphic designers

How the course works

This masterclass is a mix of live learning, self-paced content & project work — and for the September cohort, we've turned the live dial up.

You'll now have a live session every single week of the course. Module weeks are full teaching sessions — key concepts, demos, and feedback on student work. The weeks in between are live check-ins: critique, Q&A, and work-in-progress feedback so you never go more than seven days without direct access to your mentor and your cohort. Eleven weeks, eleven live sessions.

Can't make it live? No problem — every session is recorded and uploaded within 24 hours. Between sessions, you'll work through pre-recorded lessons, resources & creative exercises, apply what you're learning to your real-world brand project, and submit work before the next live session.

This course is designed to fit around your life — but expect to get your hands dirty and show up ready to create.

Course Dates:
9 September – 18 November 2026

All live sessions run on Wednesdays, at two times — attend either, or both: (All sessions recorded & available afterwards)

Morning Session — 11:00 AM Mexico City

  • 10:00 AM LA / 11:00 AM Mexico City / 1:00 PM New York

  • 6:00 PM UK / 7:00 PM Central Europe

Afternoon Session — 4:00 PM Mexico City

  • 3:00 PM LA / 4:00 PM Mexico City / 6:00 PM New York

  • 8:00 AM Brisbane / 8:00 AM Sydney / 10:00 AM Auckland (Thursdays)

Both sessions cover the same content — pick the one that suits your timezone, your calendar, or your coffee schedule. Replays are uploaded after every live session.

⏰ A note on clocks: House of gAi HQ is in Mexico City, which doesn't observe daylight saving — so session times never move. Yours might. When Europe's clocks change (25 Oct), UK moves to 5:00 PM and Central Europe to 6:00 PM. When US clocks change (1 Nov), New York moves to 5:00 PM / 12:00 PM and LA to 2:00 PM / 9:00 AM. Sydney (from 8 Oct) and Auckland (from 1 Oct) shift one hour later in the morning. We'll remind you in the weekly email — no one gets left doing timezone math alone.

Session Schedule:

9 Sept — Orientation & Welcome
16 Sept — Brand Strategy & Positioning
23 Sept — Live Check-in: Strategy Work-in-Progress
30 Sept — Visual Identity Development
7 Oct — Live Check-in: Visual Territories Critique
14 Oct — Concept, Ideation & Prompt Writing
21 Oct — Live Check-in: Concept Feedback & Prompt Clinic
28 Oct — Brand Rollout & Motion
4 Nov — Live Check-in: Rollout Work-in-Progress
11 Nov — Case Study Review
18 Nov — Final Presentations & Showcase

What’s included in the AI branding Masterclass

  • Seven full teaching modules with demos, expert teaching & guest speakers, plus four live check-ins for critique, Q&A and work-in-progress feedback. Never more than a week between you and direct feedback — and 12 months access to every recording.

  • You’ll apply AI techniques to a real-world brand brief, building a complete, portfolio-ready project.

  • Get guidance, critiques & Q&A time with award-winning creative mentors.

  • Join a private community of like-minded creatives, share your work & get valuable feedback.

  • Work through bite-sized, engaging lessons on your own schedule between live sessions.

  • Includes custom-designed prompt packs, for MidJourney & ChatGPT to speed up your workflow.

Pricing & enrollment

standard
enrollment

$999 USD

Available until 16 September. Pay in full, or split it into
3 monthly payments of $333 at checkout

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mentor
enrollment

$1,399 USD

Available until 16 September. Everything in Standard, plus three private 45-minute 1:1 sessions with Anthony

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TESTIMONIALS

  • Clare Theophane. AI Branding Masterclass

    "The course helped me create tone and concept in a way that I’ve never done before"

    Clare (McKenzie) Théophane
    Creative Director | Sustainability Branding Expert

  • Hannah T: AI Branding Masterclass

    “I've never been part of an online course with so much dedication from the instructor"

    Hannah T.
    Designer & Developer

  • Nicol: AI Branding Masterclass

    “The content in the AI Branding Masterclass will get your creative juices flowing again"

    Nicol Reid
    Freelance Graphic Designer

  • Marko: AI Branding Masterclass

    “This course will show you how to use AI as a strategic partner and speed up your workflows"

    Marko Čakarević
    Senior Designer | Brand | Digital | Print | UI | We

  • Tati Gomes: AI Branding Masterclass

    "Anthony is a great teacher, he makes the process easy to understand and follow!"

    Tati Gomes
    Graphic Designer

  • Cesar Poumian: AI Branding Masterclass

    "This course will empower you to see AI as a power tool. It's fast-paced & design-centric"

    Cesar Poumian
    Frontend Developer 

  • Mia Rodriguez: AI Branding Masterclass

    “I was afraid AI would replace me — now I use it to elevate my creativity”

    Mia Rodriguez
    Junior Designer

  • Jodi English AI Branding Masterclass

    "If you want your AI work to feel designed — not random — do this course."

    Jodi English
    Freelance Brand Designer

  • Teddy Goitom AI Branding Masterclass

    "This course teaches you how to think with AI, not just use it, and that shift is everything."

    Teddy Goitom
    Director & Producer

  • Sarah Gannon AI Branding Masterclass

    "It's not a sit back and look at videos kinda course. You actually have weekly tasks to do."

    Sarah Gannon
    Art Director / Graphic Designer

AI Branding Masterclass: Info session for graphic designers

Want to learn more before enrolling?

You can still catch the live info session recording where Anthony walks through the course, answers questions, and shares tips on how to get the most out of the masterclass.

The recording is available now inside the Creative Futures Hub! To watch, just join the free Creative Futures Hub community and head meetups.

Join the creative futures hub community

AI branding masterclass scholarship.

At House of gAi, we believe that access to future-ready creative education shouldn’t depend on your bank balance, your background, or your postcode.

We believe creativity should be amplified — not gatekept. So we’re offering a limited number of Equity Scholarships for the upcoming AI Branding Masterclass — for creatives who are passionate about learning, but may face financial, systemic, or geographic barriers to access.

These scholarships are not merit-based. You don’t need awards, a perfect portfolio, or a fancy resume.

All we ask is that you’re serious about growing as a creative, curious about working with AI, and ready to commit to showing up and building something incredible.

  • If awarded a scholarship, you'll receive 75% off the full course fee, bringing the cost down to $249 USD.

    This covers your access to the full 11-week course, all weekly live sessions, materials, resources, templates, and community support — just like every other student.

    • Scholarship applications close: 26 August 2026

    • Course begins: 9 September 2026

    • Number of scholarships available: 10–15% of total seats

  • This scholarship is for:

    • Emerging creatives or freelancers with limited financial resources

    • Creatives from underrepresented communities in design and tech

    • Designers impacted by career transitions, systemic barriers, or job loss due to AI

Apply for a scholarhip

Got questions?
we’ve got answers!

Whether you're curious about AI tools, need help with a project, or just want to say hi, we’d love to hear from you! Drop us a message, and let’s chat about all things creative. 📩👩‍🎨👨‍💻

Think of us as your design sidekicks—always here to help you level up!

Frequently Asked Questions

  • A few categories of people will probably not get their money's worth. If you've never opened a design tool, this isn't an intro to design course. If you want a job guarantee or a formal accredited credential recognised by a university or employer, that's not what we offer. If you want to learn AI tools without applying them to real branding work, the project-based format will feel like overkill. If any of those describe you, we'd rather you skip than enroll and be disappointed.

  • You're fine. The first two weeks are designed to bring complete beginners up to speed on the tools, with step-by-step tutorials, prompt templates, and recorded walkthroughs you can pause and rewind. By Week 3 everyone is on the same page. What matters way more than tool experience is having an existing creative eye and being curious about how AI fits into a real workflow. If you're already a working designer or creative, the AI tools are the easy part.

  • Plan for 4 to 6 hours per week across the 11 weeks. That breaks down to one live session each week (full modules run up to 90 minutes; check-in weeks are lighter, around 45–60 minutes), self-paced lessons (60 to 90 minutes), and project work (90 to 180 minutes depending on the module). The course is designed to fit around full-time work, but the students who get the most out of it block the time deliberately. If your week is genuinely chaotic, you can flex (the recordings stay for 12 months), but you'll get the most out of the live cohort energy if you protect the time.

  • Every live session is recorded and uploaded to your course portal within 24 hours. Sessions run twice every Wednesday — 11:00 AM and 4:00 PM Mexico City — so you can pick whichever fits your timezone and calendar, or attend both. If you miss a whole week, you're not behind, you just catch up on the recording. The project work and community are async by design, so you can engage with feedback and peer reviews whenever it suits your schedule.

  • Both — and more of it than ever. Every week of the September cohort includes a live session with Anthony: full teaching modules with live feedback on student work, alternating with dedicated check-in weeks built entirely around critique, Q&A and work-in-progress reviews. You also get peer feedback from your cohort and asynchronous critiques in the private community throughout the week. If you upgrade to the Mentor Enrollment tier ($1,399), you get three additional private 1:1 sessions with Anthony for portfolio review, project-specific direction, and tailored career guidance. Most students do well on the standard tier; mentor is for people who want extra accountability or are using the course to pivot careers.

  • Yes. The fastest way to browse is our Instagram, @houseof_gai, where we share student work from past cohorts regularly. For deeper case studies and walkthroughs, the Creative Futures Hub community has alumni breakdowns of full brand projects. If you want to see work from a specific alumnus like Clare Théophane, Dani Hunt or Marko Čakarević, message us and we'll point you straight to it.

  • Yes. Prompt engineering is one of the core skills of the course. You'll learn how to write structured prompts for logos, moodboards, brand imagery, brand voice copy, mockups, and motion concepts using MidJourney, ChatGPT, Claude, Weavy, Runway, Nano Banana, and Adobe Firefly. The point isn't to memorise prompts — it's to learn the underlying prompt-writing logic that holds up as new models drop and as you move between brand briefs. We also give you a Prompt Toolkit you can use after the course ends.

  • Yes. The course is hands-on and project-based, designed to build complete brand identities you can show or sell. By the end of the 11 weeks you'll have a portfolio-ready brand project, a workflow you can replicate for paying clients, and a working understanding of the IP, copyright, and ethics conversations you'll need to have with those clients. Several alumni have gone on to win new client work directly off the back of their masterclass project.

  • Yes. The course is updated continuously. When MidJourney v8 dropped, the prompt lessons were rewritten within a week. Same with Weavy when it shipped major workflow updates, and the same with ChatGPT and Claude when their image generation crossed the quality threshold. You're paying for current craft, not a snapshot of 2024. If you take the course in 2026 and come back to revisit it in 2027, the lessons will have moved with the tools.

  • Yes. Graduates receive a certificate of completion from House of gAi, signed by Anthony Wood. It includes your name, the cohort dates, course hours, the project you completed, and a unique verification code that links back to your record. Alumni use it on LinkedIn, in portfolio reviews, in client pitches, and as part of their case for promotions or rate increases. It's not an accredited university degree — it's a credential that signals you put in the work with a recognised practitioner.

  • You get 12 months of full access to all lessons, recordings, downloads, the Prompt Toolkit, and the private community from your cohort's start date. Lessons get updated during your access window, so you benefit from refreshes as the tools evolve. After the 12 months, you keep any downloaded materials and your certificate, but the active community and lesson portal access roll off. Most students come back to revisit specific modules a few times during their year of access.

  • All sales are final once payment is processed. This policy is disclosed at checkout and on this page, and it complies with New York General Business Law § 218-a.

    There are two carve-outs. First, if we cancel an entire cohort before it begins, you can choose between a seat in the next cohort or a full refund. Second, federal consumer law still applies — if the product is genuinely defective or we materially fail to deliver what we sold, contact us and we'll make it right.

    If you ever hit an access issue, a billing dispute, or any reason you think a refund or exception is warranted, please email admin@houseofgai.com first and give us 10 business days to resolve it. We take this seriously and we're easy to work with. We'd rather sort it out than have you go straight to a chargeback.

FEATURED AI SPEAKERS

  • How Studio Dumbar uses AI

    How Studio Dumbar is Using AI in their Creative Practice

    RECORDING AVAILABLE ON THE VIP CREATIVE FUTURES HUB

    Studio Dumbar has long been one of the world’s most respected creative studios, shaping visual identities, motion systems, and cultural design with a signature mix of playfulness and precision. And now, they’re bringing that same creative energy into the world of AI.

    In this live conversation, Sander will share how Studio Dumbar is exploring, experimenting, and integrating AI into their creative process, from early experiments to real workflow moments. While the full talk details are still being shaped, expect an honest, insightful, and future-focused discussion about what it looks like when a top-tier design team embraces emerging technology without losing its craft.

    This session is perfect for designers and creatives who are curious about how AI is changing studio workflows. Tired of the hype and want real examples. Feeling behind and need clarity (not chaos). And looking for inspiration from one of the most influential design studios in Europe

    “Studios are using AI — we show what this all means for the future of creativity”

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  • Hugo Barbera AI talk

    Pro-Grade AI for Fashion & Advertising with Hugo Barbera

    RECORDING AVAILABLE ON THE VIP CREATIVE FUTURES HUB

    Step into the hyper-real world of AI-driven creativity withHugo Barbera, AI art director and co-founder of. In this fireside session, Hugo and House of gAi founder Anthony Wood unpack how AI, CGI, and sharp art direction come together to deliver commercial-grade visuals for fashion and advertising.

    With 16 years in advertising and fashion, Hugo has collaborated with global icons including Nike, Volkswagen, Audi, Coca-Cola, Hugo Boss, Vogue, and Forbes. As co-founder of HumAIn, he’s delivered 30+ commercial AI projects, from a Vogue cover (2022) to the first-ever awarded AI Fashion Film for Vogue—work that’s been exhibited in Milan and New York.

    A seasoned speaker at Digital Fashion Week Paris, Upscale Conf, and Cannes Lions, Hugo will share the real production playbook: concepting, styling, CGI/AI handoff, quality control, and how to pitch AI pipelines to clients without losing the craft. Expect practical takeaways you can apply to your next briefwhether you’re building editorial stories, campaign assets, or product-accurate visuals.

    “AI isn’t a shortcut—it’s a craftsmanship multiplier when guided by strong direction.”

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  • Andrea Mata. AI Storytelling Runway ML

    AI Powered Storytelling with Andrea Mata from RunwayML

    RECORDING AVAILABLE ON THE VIP CREATIVE FUTURES HUB

    Step into the world of AI-powered storytelling with Andrea Mata, Lead Creative at Runway, as she takes the stage to explore “Crafting Stories with AI.” This engaging talk will unveil how artificial intelligence is reshaping the way we tell stories, from concept to final cut.

    With a career spanning AR, VR, interactive installations, and generative art, Andrea has worked with some of the world’s most iconic brands—including Google, NBA, TikTok, Meta, Netflix, and more. At Runway, she leads creative initiatives that position AI as an essential tool for filmmakers, designers, and digital artists looking to push creative boundaries.

    From crafting immersive visual narratives to revolutionizing video production, Andrea will share a behind-the-scenes look at Runway’s groundbreaking AI tools, breaking down how creatives can leverage AI to bring their visions to life. Her talk will inspire you to see AI not as a substitute, but as a co-creator—one that unlocks bold new ways to imagine, design, and tell stories.

    “AI isn’t just reshaping creativity—it’s expanding what’s possible in storytelling.”

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  • AI Copyright for graphic designers

    AI, copyright & design: What every designer & creative needs to know

    RECORDING AVAILABLE ON THE VIP CREATE FUTURES HUB


    AI is transforming the creative world at lightning speed, but where does copyright fit into the equation? Who owns AI-generated work? How can designers protect their creations while using AI as a tool, not a takeover?

    Join Anthony Wood, founder of House of gAi, for an eye-opening live session on AI, copyright, and ethical design practices.

    With experience leading Shillington and collaborating with brands like Ogilvy, Samsung, and Diageo, Anthony has spent his career at the intersection of design, technology, and education. Now, he’s helping designers navigate the legal and ethical landscape of AI in design—so you can stay ahead, not get left behind.

    “AI isn’t the enemy—it’s a new creative frontier. But to use it responsibly, we need to understand the rules.”

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  • Alex Naghavi on AI and Graphic Design

    AI: A Designer’s Playground – Exploring the playful and collaborative side of AI

    RECORDING AVAILABLE ON THE VIP CREATIVE FUTURES HUB

    Step into the playful, limitless potential of design with Alex Naghavi, Executive Creative Director and Partner at Josephmark, as she takes the stage to explore “AI: A Designer’s Playground.” This engaging talk delves into the freedom, creativity, and collaborative possibilities of using AI as a design partner.

    With over 16 years of experience working with global brands like Google, Spotify, and Redbull, Alex Naghavi has mastered the art of blending storytelling, design, and technology to create award-winning experiences. As the founder of Seamless Studio, an AI-driven platform for high-quality mockups, Alex has been at the forefront of generative art and AI applications for over a decade.

    From reimagining Myspace to leading RCA Records' brand refresh and contributing to platforms like Clipchamp and We Are Hunted, Alex’s work is a testament to her expertise at the intersection of design and technology. Her talk will inspire you to see AI not as a replacement, but as a partner in creativity, unlocking bold new ways to design, play, and innovate.

    “AI isn’t just a tool—it’s a playground where creativity and technology come together to redefine what’s possible”

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  • Anthony Wood on AI in Graphic Design

    Tools come and go, creativity is forever: My journey from letterpress to AI

    RECORDING AVAILABLE ON THE VIP CREATIVE FUTURES HUB

    Step behind the scenes of design’s biggest evolutions and discover how to future-proof your creativity in a world of constant change.

    House of gAi’s founder takes you on a personal journey through design’s biggest transformations—from the era of letterpress and bromides to today’s cutting-edge AI tools.

    As a creative who has lived through major industry shifts, I’ll share hard-earned lessons on how to embrace new tools while keeping creativity, strategy, and storytelling at the core of your work. Whether you’re a seasoned designer or new to the field, this talk will inspire you to see AI not as a replacement, but as a partner to amplify your imagination and enhance your design process.

    UNLOCK VIP ACCESS
  • Kevin Finn non AI and the future of creativity and design

    Design and Relevance: Navigating the future of AI and creativity

    AVAILABLE ON THE VIP CREATIVE FUTURES HUB

    Join internationally recognized designer Kevin Finn and House of gAi founder Anthony Wood for a thought-provoking discussion on the evolving role of design in the age of AI. Together, they’ll unpack “Design and Relevance”, exploring why AI is far more than a tool and how it’s reshaping the creative landscape.

    With a career that began designing album covers for U2 and evolved into creating the identity for Edward de Bono’s life’s work, Kevin Finn is a true pioneer in the design world. As the author of Brand Principles: How to be a 21st Century Brand and an inaugural TEDxBrisbane speaker, Kevin’s expertise blends design, culture, and forward-thinking strategy.

    This session will challenge designers to rethink their approach, covering topics like:

    Why AI is more than a tool and why it’s dangerous to treat it as such.

    Winners and losers in the age of AI—and how to stay ahead.

    The hybrid future of design, where human creativity and AI intersect.

    “AI isn’t just reshaping how we design—it’s redefining the very meaning of design.”

    UNLOCK VIP ACCESS
  • AI Brand Strategy Workshop for Creatives

    AI x Brand Strategy — Teaser Workshop for Creatives

    REPLAY AVAILABLE IN THE VIP CREATIVE FUTURES HUB

    Unlock the power of AI as your creative collaborator and learn how to kickstart a brand the smart way.

    This free live workshop is designed for creatives, designers, and brand-builders who want to harness AI tools (like ChatGPT) to start the brand strategy process — without losing their voice, values, or vision.

    What You’ll Learn

    In this 60-minute interactive session, you’ll discover:

    How to use AI to uncover audience insights & tone of voice

    Prompting techniques to generate strategic brand positioning ideas

    How to collaborate with ChatGPT to refine messaging & brand voice

    Why your human creativity is still the most valuable tool in the process

    We’ll walk through real examples, live demos, and you’ll leave with prompts you can start using immediately.

    UNLOCK VIP ACCESS