Who is this course NOT for?

A few categories of people will probably not get their money's worth. If you've never opened a design tool, this isn't an intro to design course. If you want a job guarantee or a formal accredited credential recognised by a university or employer, that's not what we offer. If you want to learn AI tools without applying them to real branding work, the project-based format will feel like overkill. If any of those describe you, we'd rather you skip than enroll and be disappointed.

What if I've never used MidJourney, ChatGPT, Claude or Weavy before?

You're fine. The first two weeks are designed to bring complete beginners up to speed on the tools, with step-by-step tutorials, prompt templates, and recorded walkthroughs you can pause and rewind. By Week 3 everyone is on the same page. What matters way more than tool experience is having an existing creative eye and being curious about how AI fits into a real workflow. If you're already a working designer or creative, the AI tools are the easy part.

How much time should I expect to commit each week?

Plan for 4 to 6 hours per week across the 11 weeks. That breaks down to one live session each week (full modules run up to 90 minutes; check-in weeks are lighter, around 45 to 60 minutes), self-paced lessons (60 to 90 minutes), and project work (90 to 180 minutes depending on the module). The course is designed to fit around full-time work, but the students who get the most out of it block the time deliberately. If your week is genuinely chaotic, you can flex (the recordings stay for 12 months), but you'll get the most out of the live cohort energy if you protect the time.

What happens if I miss a live session?

Every live session is recorded and uploaded to your course portal within 24 hours. Sessions run twice every Wednesday — 11:00 AM and 4:00 PM Mexico City — so you can pick whichever fits your timezone and calendar, or attend both. If you miss a whole week, you're not behind, you just catch up on the recording. The project work and community are async by design, so you can engage with feedback and peer reviews whenever it suits your schedule.

Do I get direct feedback from Anthony, or is it mostly peer and self-paced?

Both, and more of it than ever. Every week of the September cohort includes a live session with Anthony: full teaching modules with live feedback on student work, alternating with dedicated check-in weeks built entirely around critique, Q&A and work-in-progress reviews. You also get peer feedback from your cohort and asynchronous critiques in the private community throughout the week. If you upgrade to the Mentor Enrollment tier ($1,399), you get three additional private 1:1 sessions with Anthony for portfolio review, project-specific direction, and tailored career guidance. Most students do well on the standard tier; mentor is for people who want extra accountability or are using the course to pivot careers.

Can I see examples of student work from past cohorts?

Yes. The fastest way to browse is our Instagram, @houseof_gai, where we share student work from past cohorts regularly. For deeper case studies and walkthroughs, the Creative Futures Hub community has alumni breakdowns of full brand projects. If you want to see work from a specific alumnus like Clare Théophane, Dani Hunt or Marko Čakarević, message us and we'll point you straight to it.

Will I learn how to write prompts for branding visuals?

Yes. Prompt engineering is one of the core skills of the course. You'll learn how to write structured prompts for logos, moodboards, brand imagery, brand voice copy, mockups, and motion concepts using MidJourney, ChatGPT, Claude, Weavy, Runway, Nano Banana, and Adobe Firefly. The point isn't to memorise prompts, it's to learn the underlying prompt-writing logic that holds up as new models drop and as you move between brand briefs. We also give you a Prompt Toolkit you can use after the course ends.

Can I use what I learn to build a client's brand?

Yes. The course is hands-on and project-based, designed to build complete brand identities you can show or sell. By the end of the 11 weeks you'll have a portfolio-ready brand project, a workflow you can replicate for paying clients, and a working understanding of the IP, copyright, and ethics conversations you'll need to have with those clients. Several alumni have gone on to win new client work directly off the back of their masterclass project.

Is the course content kept up to date as AI tools change?

Yes. The course is updated continuously. When MidJourney v8 dropped, the prompt lessons were rewritten within a week. Same with Weavy when it shipped major workflow updates, and the same with ChatGPT and Claude when their image generation crossed the quality threshold. You're paying for current craft, not a snapshot of 2024. If you take the course in 2026 and come back to revisit it in 2027, the lessons will have moved with the tools.

Is there a certificate when I complete the AI Branding Masterclass?

Yes. Graduates receive a certificate of completion from House of gAi, signed by Anthony Wood. It includes your name, the cohort dates, course hours, the project you completed, and a unique verification code that links back to your record. Alumni use it on LinkedIn, in portfolio reviews, in client pitches, and as part of their case for promotions or rate increases. It's not an accredited university degree, it's a credential that signals you put in the work with a recognised practitioner.

How long do I have access to the course content?

You get 12 months of full access to all lessons, recordings, downloads, the Prompt Toolkit, and the private community from your cohort's start date. Lessons get updated during your access window, so you benefit from refreshes as the tools evolve. After the 12 months, you keep any downloaded materials and your certificate, but the active community and lesson portal access roll off. Most students come back to revisit specific modules a few times during their year of access.

What's your refund policy?

All sales are final once payment is processed. This policy is disclosed at checkout and on this page, and it complies with New York General Business Law section 218-a. There are two carve-outs. First, if we cancel an entire cohort before it begins, you can choose between a seat in the next cohort or a full refund. Second, federal consumer law still applies, so if the product is genuinely defective or we materially fail to deliver what we sold, contact us and we'll make it right. If you ever hit an access issue, a billing dispute, or any reason you think a refund or exception is warranted, please email admin@houseofgai.com first and give us 10 business days to resolve it.

AI branding masterclass

Bring Brands to life with AI — Directed by you, not the algorithm

An 11-week creative-first course to master branding with AI tools like MidJourney, Perplexity, ChatGPT, Claude & Figma Weave — designed for creatives who want to stay ahead of the curve and build brands that move.

Dani Hunt — Neverland Studio

Finally — an AI course designed to support and enhance the real (human) creative process.

Built for designers with strong creative instincts who are excited by the future of design and AI. Strategic, personalised, current (and evolving), and immediately applicable. This course took me from AI-fear to AI-fluent — fast.

Why choose the Ai branding masterclass?

AI is already transforming the creative industry. But it’s not here to replace you — it’s here to supercharge your creativity. The creatives who learn to collaborate with AI will lead the next era of branding. The ones who don’t… will be left behind.

That’s why we created this masterclass — to help designers, freelancers, creatives & founders harness AI as a creative partner, not a threat.

Taught by Anthony Wood — Founder of House of gAi, Creative Director, and former CEO of Shillington Education, with over 20 years of creative industry experience in Sydney, London and New York. Our AI for Branding Masterclass is designed specifically for seasoned creatives, designers, and business owners who want to harness the power of AI while keeping human ingenuity at the heart of their work.

Want to understand how this course compares to other AI design programs? Check out our AI course comparison guide.

What you’ll learn.

AI is changing the way brands are built — but creativity is still at the heart of it. In the AI branding masterclass, you’ll learn how to integrate powerful AI tools into every stage of the branding process. You’ll discover how to use AI to work faster and smarter, without losing your creative voice.

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Refine your skills from research to strategy to concept execution — and learn exactly how to collaborate with AI tools at every stage.
Use AI to brainstorm, research, develop concepts, refine messaging & design stunning visuals — without losing your unique human touch.
You’ll leave with a complete, portfolio-ready brand project — created with the help of AI.
Learn how to use AI tools effectively for every part of branding:
- Market research & insights (ChatGPT & Perplexity)
- Brand strategy & positioning
- Visual identity development (MidJourney & Weavy)
- Campaign rollout & motion content (Weavy)
Your storytelling, strategy & design thinking will always be irreplaceable — learn how to use AI as a tool, while keeping your creative voice at the center.
Navigate ethical use of AI in branding, including copyright, intellectual property & creative responsibility.

How the course works

This masterclass is a mix of live learning, self-paced content & project work — and for the September cohort, we've turned the live dial up.

You'll now have a live session every single week of the course. Module weeks are full teaching sessions — key concepts, demos, and feedback on student work. The weeks in between are live check-ins: critique, Q&A, and work-in-progress feedback so you never go more than seven days without direct access to your mentor and your cohort. Eleven weeks, eleven live sessions.

Can't make it live? No problem — every session is recorded and uploaded within 24 hours. Between sessions, you'll work through pre-recorded lessons, resources & creative exercises, apply what you're learning to your real-world brand project, and submit work before the next live session.

This course is designed to fit around your life — but expect to get your hands dirty and show up ready to create.

Course Dates:
9 September – 18 November 2026

All live sessions run on Wednesdays, at two times — attend either, or both: (All sessions recorded & available afterwards)

Morning Session — 11:00 AM Mexico City

10:00 AM LA / 11:00 AM Mexico City / 1:00 PM New York
6:00 PM UK / 7:00 PM Central Europe

Afternoon Session — 4:00 PM Mexico City

3:00 PM LA / 4:00 PM Mexico City / 6:00 PM New York
8:00 AM Brisbane / 8:00 AM Sydney / 10:00 AM Auckland (Thursdays)

Both sessions cover the same content — pick the one that suits your timezone, your calendar, or your coffee schedule. Replays are uploaded after every live session.

⏰ A note on clocks: House of gAi HQ is in Mexico City, which doesn't observe daylight saving — so session times never move. Yours might. When Europe's clocks change (25 Oct), UK moves to 5:00 PM and Central Europe to 6:00 PM. When US clocks change (1 Nov), New York moves to 5:00 PM / 12:00 PM and LA to 2:00 PM / 9:00 AM. Sydney (from 8 Oct) and Auckland (from 1 Oct) shift one hour later in the morning. We'll remind you in the weekly email — no one gets left doing timezone math alone.

Session Schedule:

9 Sept — Orientation & Welcome
16 Sept — Brand Strategy & Positioning
23 Sept — Live Check-in: Strategy Work-in-Progress
30 Sept — Visual Identity Development
7 Oct — Live Check-in: Visual Territories Critique
14 Oct — Concept, Ideation & Prompt Writing
21 Oct — Live Check-in: Concept Feedback & Prompt Clinic
28 Oct — Brand Rollout & Motion
4 Nov — Live Check-in: Rollout Work-in-Progress
11 Nov — Case Study Review
18 Nov — Final Presentations & Showcase

What’s included in the AI branding Masterclass

Seven full teaching modules with demos, expert teaching & guest speakers, plus four live check-ins for critique, Q&A and work-in-progress feedback. Never more than a week between you and direct feedback — and 12 moths access to every recording.
You’ll apply AI techniques to a real-world brand brief, building a complete, portfolio-ready project.
Get guidance, critiques & Q&A time with award-winning creative mentors.
Join a private community of like-minded creatives, share your work & get valuable feedback.
Work through bite-sized, engaging lessons on your own schedule between live sessions.
Includes custom-designed prompt packs, for MidJourney & ChatGPT to speed up your workflow.

Pricing & enrollment

standard
enrollment

$999 USD

Available until 16 September. Pay in full, or split it into
3 monthly payments of $333 at checkout

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early enrollment

$849 USD $999

The new weekly-live format at the old price.
Available until 9 July — then it's gone

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mentor
enrollment

$1,399 USD

Available until 16 September. Everything in Standard, plus three private 45-minute 1:1 sessions with Anthony

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TESTIMONIALS

"The course helped me create tone and concept in a way that I’ve never done before"

Clare (McKenzie) Théophane
Creative Director | Sustainability Branding Expert
“I've never been part of an online course with so much dedication from the instructor"

Hannah T.
Designer & Developer
“The content in the AI Branding Masterclass will get your creative juices flowing again"

Nicol Reid
Freelance Graphic Designer
“This course will show you how to use AI as a strategic partner and speed up your workflows"

Marko Čakarević
Senior Designer | Brand | Digital | Print | UI | We
"Anthony is a great teacher, he makes the process easy to understand and follow!"

Tati Gomes
Graphic Designer
"This course will empower you to see AI as a power tool. It's fast-paced & design-centric"

Cesar Poumian
Frontend Developer
“I was afraid AI would replace me — now I use it to elevate my creativity”

Mia Rodriguez
Junior Designer
"If you want your AI work to feel designed — not random — do this course."

Jodi English
Freelance Brand Designer
"This course teaches you how to think with AI, not just use it, and that shift is everything."

Teddy Goitom
Director & Producer
"It's not a sit back and look at videos kinda course. You actually have weekly tasks to do."

Sarah Gannon
Art Director / Graphic Designer

AI Branding Masterclass: Info session for graphic designers

Want to learn more before enrolling?

You can still catch the live info session recording where Anthony walks through the course, answers questions, and shares tips on how to get the most out of the masterclass.

The recording is available now inside the Creative Futures Hub! To watch, just join the free Creative Futures Hub community and head meetups.

Join the creative futures hub community

At House of gAi, we believe that access to future-ready creative education shouldn’t depend on your bank balance, your background, or your postcode.

We believe creativity should be amplified — not gatekept. So we’re offering a limited number of Equity Scholarships for the upcoming AI Branding Masterclass — for creatives who are passionate about learning, but may face financial, systemic, or geographic barriers to access.

These scholarships are not merit-based. You don’t need awards, a perfect portfolio, or a fancy resume.

All we ask is that you’re serious about growing as a creative, curious about working with AI, and ready to commit to showing up and building something incredible.