AI branding masterclass

RECORDING AVAILABLE ON THE VIP CREATIVE FUTURES HUB

Step into the world of AI-powered storytelling with Andrea Mata, Lead Creative at Runway, as she takes the stage to explore “Crafting Stories with AI.” This engaging talk will unveil how artificial intelligence is reshaping the way we tell stories, from concept to final cut.

With a career spanning AR, VR, interactive installations, and generative art, Andrea has worked with some of the world’s most iconic brands—including Google, NBA, TikTok, Meta, Netflix, and more. At Runway, she leads creative initiatives that position AI as an essential tool for filmmakers, designers, and digital artists looking to push creative boundaries.

From crafting immersive visual narratives to revolutionizing video production, Andrea will share a behind-the-scenes look at Runway’s groundbreaking AI tools, breaking down how creatives can leverage AI to bring their visions to life. Her talk will inspire you to see AI not as a substitute, but as a co-creator—one that unlocks bold new ways to imagine, design, and tell stories.

“AI isn’t just reshaping creativity—it’s expanding what’s possible in storytelling.”

RECORDING AVAILABLE ON THE VIP CREATE FUTURES HUB

AI is transforming the creative world at lightning speed, but where does copyright fit into the equation? Who owns AI-generated work? How can designers protect their creations while using AI as a tool, not a takeover?

Join Anthony Wood, founder of House of gAi, for an eye-opening live session on AI, copyright, and ethical design practices.

With experience leading Shillington and collaborating with brands like Ogilvy, Samsung, and Diageo, Anthony has spent his career at the intersection of design, technology, and education. Now, he’s helping designers navigate the legal and ethical landscape of AI in design—so you can stay ahead, not get left behind.

“AI isn’t the enemy—it’s a new creative frontier. But to use it responsibly, we need to understand the rules.”

RECORDING AVAILABLE ON THE VIP CREATIVE FUTURES HUB

Step into the playful, limitless potential of design with Alex Naghavi, Executive Creative Director and Partner at Josephmark, as she takes the stage to explore “AI: A Designer’s Playground.” This engaging talk delves into the freedom, creativity, and collaborative possibilities of using AI as a design partner.

With over 16 years of experience working with global brands like Google, Spotify, and Redbull, Alex Naghavi has mastered the art of blending storytelling, design, and technology to create award-winning experiences. As the founder of Seamless Studio, an AI-driven platform for high-quality mockups, Alex has been at the forefront of generative art and AI applications for over a decade.

From reimagining Myspace to leading RCA Records' brand refresh and contributing to platforms like Clipchamp and We Are Hunted, Alex’s work is a testament to her expertise at the intersection of design and technology. Her talk will inspire you to see AI not as a replacement, but as a partner in creativity, unlocking bold new ways to design, play, and innovate.

“AI isn’t just a tool—it’s a playground where creativity and technology come together to redefine what’s possible”

RECORDING AVAILABLE ON THE VIP CREATIVE FUTURES HUB

Step behind the scenes of design’s biggest evolutions and discover how to future-proof your creativity in a world of constant change.

House of gAi’s founder takes you on a personal journey through design’s biggest transformations—from the era of letterpress and bromides to today’s cutting-edge AI tools.

As a creative who has lived through major industry shifts, I’ll share hard-earned lessons on how to embrace new tools while keeping creativity, strategy, and storytelling at the core of your work. Whether you’re a seasoned designer or new to the field, this talk will inspire you to see AI not as a replacement, but as a partner to amplify your imagination and enhance your design process.

AVAILABLE ON THE VIP CREATIVE FUTURES HUB

Join internationally recognized designer Kevin Finn and House of gAi founder Anthony Wood for a thought-provoking discussion on the evolving role of design in the age of AI. Together, they’ll unpack “Design and Relevance”, exploring why AI is far more than a tool and how it’s reshaping the creative landscape.

With a career that began designing album covers for U2 and evolved into creating the identity for Edward de Bono’s life’s work, Kevin Finn is a true pioneer in the design world. As the author of Brand Principles: How to be a 21st Century Brand and an inaugural TEDxBrisbane speaker, Kevin’s expertise blends design, culture, and forward-thinking strategy.

This session will challenge designers to rethink their approach, covering topics like:

Why AI is more than a tool and why it’s dangerous to treat it as such.

Winners and losers in the age of AI—and how to stay ahead.

The hybrid future of design, where human creativity and AI intersect.

“AI isn’t just reshaping how we design—it’s redefining the very meaning of design.”

Tuesday, April 29 at 3:30PM CDT

Unlock the power of AI as your creative collaborator and learn how to kickstart a brand the smart way.

This free live workshop is designed for creatives, designers, and brand-builders who want to harness AI tools (like ChatGPT) to start the brand strategy process — without losing their voice, values, or vision.

What You’ll Learn

In this 60-minute interactive session, you’ll discover:

How to use AI to uncover audience insights & tone of voice

Prompting techniques to generate strategic brand positioning ideas

How to collaborate with ChatGPT to refine messaging & brand voice

Why your human creativity is still the most valuable tool in the process

We’ll walk through real examples, live demos, and you’ll leave with prompts you can start using immediately.