YOUR BRAND GUIDELINES ARE A PDF. PERPLEXITY BUILT TOOLS INSTEAD
Perplexity's design team used AI to build its own brand tools. Here's why the guidelines PDF is on the way out, and how designers can build their tools too.
SHIT IN, SHIT OUT: WHY DESIGNERS KEEP GETTING AVERAGE AI RESULTS
Most graphic designers use AI now, and the work still looks generic. It's not the tool. It's no time and no system. Here's the fix, plus a free template.
PHOTOSHOP THINKS MY DESIGNS ARE PORNOGRAPHY
Photoshop said my photo of a man in a harness violated user guidelines. Here's how AI content filters decide, and who picked which bodies are allowed.
THE REAL REASON DESIGNERS HIDE AI FROM THEIR CLIENTS
58% of creatives use AI on client work without telling the client. The reason isn't ethics, it's the invoice. What the 2026 data says and how to fix it.
THE BRIEF IS NOT A BIBLE
A client fed his designer's brochure into ChatGPT instead of reading it. Here's how designers defend their work when AI feedback lands: evidence, not comebacks.
INVISIBLE INK: THE EU MADE AI DISCLOSURE LAW. THEN CLAUDE STARTED WATERMARKING ITS WORDS
AI labelling is now law in the EU and Claude is watermarking its text. Here's what designers creating with AI actually need to do, minus the legal panic.
THE FUTURE OF DESIGN 2026: AI MOVED THE CEILING, NOT THE FLOOR.
For two years the conversation has been about the floor. Whether it's falling out from under our rates. Whether cheap work eats the bottom of the market. Whether a client will still pay for an identity when they can generate forty logos before lunch.
DESIGN WAS NEVER NEUTRAL. NEITHER IS AI.
Hand AI the power to picture anyone and it keeps redrawing the same face. Studio Lutalica's Cecilia Righini joins the Creative Futures Hub to talk inclusive design in the age of AI, and what it actually takes to keep these tools honest.
CHATGPT WORK JUST MADE AGENTS MAINSTREAM. DELEGATION IS YOUR NEW SKILL
OpenAI folded Chat, Work and Codex into one app and the rollout is a shambles. I opened it and couldn't even find my own custom GPTs. But underneath the mess, a billion people just got an AI agent, and the creative skill that suddenly matters isn't clever prompting. It's delegation, and designers have had it since design school.
STOP PROMPTING, START BRIEFING: CLAUDE COWORK FOR DESIGNERS
AI agents sound complicated until you realise what they reward: the creative brief. I gave Claude Cowork one messy client call and a proper brief, and it came back with strategy, a self-crit and a fact-check on my client. Stop prompting. Start briefing.
WHY EVERY DESIGNER NEEDS AN AI CLAUSE IN THEIR CONTRACTS (FREE TEMPLATE)
Hey Studio's Veronica Fuerte wrote an AI clause into their client contracts. Zero pushback so far. Here's the working-studio precedent for protecting your practice, plus a free paste-ready template you can adapt.
I GAVE CLAUDE DESIGN MY OWN ARTWORK TO ANIMATE. IT NAILED THE MOTION & MISSED THE BRAND
I asked Claude Design to animate my own poster. It nailed the motion but butchered my brand until I fixed my process. Here's the 2026 lesson for designers.
FIGMA WANTS TO DO EVERYTHING. THAT MIGHT BE THE PROBLEM
Figma just turned its canvas into an everything-tool — animation, AI images, code, all in one window. Adobe did the same thing with Firefly. It looks like progress. But when one app does everything, when do you actually use what — and is the AI integration helping, or just adding buttons?
ADOBE PUT A CHATBOT INSIDE PHOTOSHOP & ILLUSTRATOR. IT’S AN INTERN NOT AN ART DIRECTOR
Adobe slipped an AI Assistant into Photoshop and Illustrator. The honest question for a pro isn't "can it design." It's "can it do your admin?" A straight review, minus the keynote spin.
THE AI IN DESIGN 2026 REPORT FORGOT GRAPHIC DESIGNERS EXIST
Everyone's quoting the AI in Design 2026 report, but it surveyed product designers, not graphic designers or agencies. Here's what it missed, and what to do.
CLAUDE FABLE 5 VANISHED IN 72 HOURS. HERE’S THE REAL LESSON FOR CREATIVES
Claude Fable 5 was here for four days, then gone. Skip the panic — here's what actually happened, and the lesson every creative should take from it.
HEY STUDIO’S VERONICA FUERTE: THE DESIGNER WHO PUT AI IN HER CONTRACT
For two years, Hey Studio has been quietly building one of the smartest AI workflows in design. Veronica Fuerte joins us live on June 17 to share how. From prototyping in AI to writing AI clauses into client contracts.
CLAUDE SETTINGS FOR DESIGNERS: THE THREE DIALS MOST DESIGNERS IGNORE
What do Claude's model, effort, and thinking settings do? A designer's guide to the three dials that turn the LLM into a real creative tool.
THE ROBOTS ARE HERE (AGAIN): WHAT 4 GENERATIONS OF DESIGNERS CAN TEACH US ABOUT AI
Designer Marcus Byrne joins Creative Futures Hub to talk AI, four generations of designers, and why every robot panic looks the same up close. Free, June 9.
IF DESIGNERS WON’T MEASURE EFFECTIVENESS, AI WILL
If designers won't measure effectiveness, AI will. Learn what design effectiveness means, how to build it into your brief, and why it matters more than ever.