VIP Creative Futures Hub: The AI Membership for Designers

RECORDING AVAILABLE ON THE VIP CREATIVE FUTURES HUB

Studio Dumbar has long been one of the world’s most respected creative studios, shaping visual identities, motion systems, and cultural design with a signature mix of playfulness and precision. And now, they’re bringing that same creative energy into the world of AI.

In this live conversation, Sander will share how Studio Dumbar is exploring, experimenting, and integrating AI into their creative process, from early experiments to real workflow moments. While the full talk details are still being shaped, expect an honest, insightful, and future-focused discussion about what it looks like when a top-tier design team embraces emerging technology without losing its craft.

This session is perfect for designers and creatives who are curious about how AI is changing studio workflows. Tired of the hype and want real examples. Feeling behind and need clarity (not chaos). And looking for inspiration from one of the most influential design studios in Europe

“Studios are using AI — we show what this all means for the future of creativity”

Verónica Fuerte founded Hey Studio in Barcelona nearly 20 years ago and built one of the most recognisable craft-driven practices in the world: bold geometry, joyful colour, and work that is famously, stubbornly made by hand.

This is the studio that marbled CBD cans by hand rather than fake it with a filter, that hand-scratched a thousand silver books one at a time, that turns packaging into silk-screened prints worth framing, all for clients ranging from Lufthansa and Google to local bakeries. And now she is bringing that same instinct into AI.

Verónica shares how Hey Studio actually uses AI: where it earns its place in the process, where it never will, and how she keeps the soul of the work intact while moving faster than ever.

This is a point of view from someone with everything to lose if AI flattens craft, who chose to dive in anyway. This session is perfect for designers and creatives who are: curious how a craft-first studio folds AI into real client work tired of the hype and want to see honest, specific examples protective of their own craft and wondering where AI actually fits looking for direction from one of Europe's most distinctive studios

RECORDING AVAILABLE ON THE VIP CREATIVE FUTURES HUB

Step into the hyper-real world of AI-driven creativity withHugo Barbera, AI art director and co-founder of. In this fireside session, Hugo and House of gAi founder Anthony Wood unpack how AI, CGI, and sharp art direction come together to deliver commercial-grade visuals for fashion and advertising.

With 16 years in advertising and fashion, Hugo has collaborated with global icons including Nike, Volkswagen, Audi, Coca-Cola, Hugo Boss, Vogue, and Forbes. As co-founder of HumAIn, he’s delivered 30+ commercial AI projects, from a Vogue cover (2022) to the first-ever awarded AI Fashion Film for Vogue—work that’s been exhibited in Milan and New York.

A seasoned speaker at Digital Fashion Week Paris, Upscale Conf, and Cannes Lions, Hugo will share the real production playbook: concepting, styling, CGI/AI handoff, quality control, and how to pitch AI pipelines to clients without losing the craft. Expect practical takeaways you can apply to your next briefwhether you’re building editorial stories, campaign assets, or product-accurate visuals.

“AI isn’t a shortcut—it’s a craftsmanship multiplier when guided by strong direction.”

RECORDING AVAILABLE ON THE VIP CREATIVE FUTURES HUB

Step into the world of AI-powered storytelling with Andrea Mata, Lead Creative at Runway, as she takes the stage to explore “Crafting Stories with AI.” This engaging talk will unveil how artificial intelligence is reshaping the way we tell stories, from concept to final cut.

With a career spanning AR, VR, interactive installations, and generative art, Andrea has worked with some of the world’s most iconic brands—including Google, NBA, TikTok, Meta, Netflix, and more. At Runway, she leads creative initiatives that position AI as an essential tool for filmmakers, designers, and digital artists looking to push creative boundaries.

From crafting immersive visual narratives to revolutionizing video production, Andrea will share a behind-the-scenes look at Runway’s groundbreaking AI tools, breaking down how creatives can leverage AI to bring their visions to life. Her talk will inspire you to see AI not as a substitute, but as a co-creator—one that unlocks bold new ways to imagine, design, and tell stories.

“AI isn’t just reshaping creativity—it’s expanding what’s possible in storytelling.”

RECORDING AVAILABLE ON THE VIP CREATE FUTURES HUB

AI is transforming the creative world at lightning speed, but where does copyright fit into the equation? Who owns AI-generated work? How can designers protect their creations while using AI as a tool, not a takeover?

Join Anthony Wood, founder of House of gAi, for an eye-opening live session on AI, copyright, and ethical design practices.

With experience leading Shillington and collaborating with brands like Ogilvy, Samsung, and Diageo, Anthony has spent his career at the intersection of design, technology, and education. Now, he’s helping designers navigate the legal and ethical landscape of AI in design—so you can stay ahead, not get left behind.

“AI isn’t the enemy—it’s a new creative frontier. But to use it responsibly, we need to understand the rules.”

RECORDING AVAILABLE ON THE VIP CREATIVE FUTURES HUB

Step into the playful, limitless potential of design with Alex Naghavi, Executive Creative Director and Partner at Josephmark, as she takes the stage to explore “AI: A Designer’s Playground.” This engaging talk delves into the freedom, creativity, and collaborative possibilities of using AI as a design partner.

With over 16 years of experience working with global brands like Google, Spotify, and Redbull, Alex Naghavi has mastered the art of blending storytelling, design, and technology to create award-winning experiences. As the founder of Seamless Studio, an AI-driven platform for high-quality mockups, Alex has been at the forefront of generative art and AI applications for over a decade.

From reimagining Myspace to leading RCA Records' brand refresh and contributing to platforms like Clipchamp and We Are Hunted, Alex’s work is a testament to her expertise at the intersection of design and technology. Her talk will inspire you to see AI not as a replacement, but as a partner in creativity, unlocking bold new ways to design, play, and innovate.

“AI isn’t just a tool—it’s a playground where creativity and technology come together to redefine what’s possible”

AVAILABLE ON THE VIP CREATIVE FUTURES HUB

Join internationally recognized designer Kevin Finn and House of gAi founder Anthony Wood for a thought-provoking discussion on the evolving role of design in the age of AI. Together, they’ll unpack “Design and Relevance”, exploring why AI is far more than a tool and how it’s reshaping the creative landscape.

With a career that began designing album covers for U2 and evolved into creating the identity for Edward de Bono’s life’s work, Kevin Finn is a true pioneer in the design world. As the author of Brand Principles: How to be a 21st Century Brand and an inaugural TEDxBrisbane speaker, Kevin’s expertise blends design, culture, and forward-thinking strategy.

This session will challenge designers to rethink their approach, covering topics like:

Why AI is more than a tool and why it’s dangerous to treat it as such.

Winners and losers in the age of AI—and how to stay ahead.

The hybrid future of design, where human creativity and AI intersect.

“AI isn’t just reshaping how we design—it’s redefining the very meaning of design.”

REPLAY AVAILABLE IN THE VIP CREATIVE FUTURES HUB

Unlock the power of AI as your creative collaborator and learn how to kickstart a brand the smart way.

This free live workshop is designed for creatives, designers, and brand-builders who want to harness AI tools (like ChatGPT) to start the brand strategy process — without losing their voice, values, or vision.

What You’ll Learn

In this 60-minute interactive session, you’ll discover:

How to use AI to uncover audience insights & tone of voice

Prompting techniques to generate strategic brand positioning ideas

How to collaborate with ChatGPT to refine messaging & brand voice

Why your human creativity is still the most valuable tool in the process

We’ll walk through real examples, live demos, and you’ll leave with prompts you can start using immediately.