THE BRIEF IS NOT A BIBLE
A client fed his designer's brochure into ChatGPT instead of reading it. Here's how designers defend their work when AI feedback lands: evidence, not comebacks.
STOP PROMPTING, START BRIEFING: CLAUDE COWORK FOR DESIGNERS
AI agents sound complicated until you realise what they reward: the creative brief. I gave Claude Cowork one messy client call and a proper brief, and it came back with strategy, a self-crit and a fact-check on my client. Stop prompting. Start briefing.
YOUR STUDIO ISN’T LOSING TO AI. IT’S LOSING TO ITSELF
WPP and Landor are building AI brand systems. Most boutique studios are still debating image generators. Here's what creative agencies should actually be building — and why it matters now.