ADOBE MAX WAS FIREWORKS. YOUR CLIENTS DON’T PAY FOR FIREWORKS.
Adobe put AI everywhere. Cool show. But real value for designers isn’t the next button—it’s your pipeline, strategy, and outcomes. Here’s where Adobe’s AI actually helps today.
PHOTOSHOP’S “KILLER” DIDN’T KILL IT—ADOBE OPENED THE DOOR
Photoshop didn’t die—Adobe opened a model market: Gemini 2.5 is live in Firefly/Express while PS lags, and we break down pricing, provenance, and real-world workflows.