FROM EXPERIMENTS TO VOGUE COVERS: HUGO BARBERA ON BUILDING PRO-GRADE AI
HumAInmade co-founder Hugo Barbera joins Creative Futures Hub for a fireside on how AI, CGI, and strong art direction come together to ship commercial work that actually stands up in the real world.
THE 46% AI WAKEUP CALL FOR GRAPHIC DESIGNERS & CREATIVES
Nearly 46% of agencies are now hiring for AI design skills. Translation: this is no longer optional, it’s operational. But the win isn’t prompt acrobatics—it’s process. The teams getting hired aren’t posting random AI images; they’re showing how AI accelerates research, pressure-tests ideas, and creates repeatable looks that still answer to human taste.
PIXELS DON’T HUG: WHY BENETTON’S AI-LED CAMPAIGN FEELS LIKE STOCK PHOTOGRAPHY IN A SWEATER
From shock value to stock value: why Benetton’s AI campaign feels more like stock photography than design.